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What are my market demographics? In other words, what kinds of clients can you get in my service area, and just how are you able to build relationships with them? As you start to promote your services, you will need to identify the types of clients which might be with your service range. If you're operating within an urban area, you should identify neighborhoods where residents have disposable income to spend on massage -- or who within the socio-economic class of clients that are willing to devote part of their medical budget to rub. A blue-collar worker is less likely to produce time during his or her workday to get a half-hour massage appointment, whereas white-collar workers and professionals are more likely to be responsive to your advertising. In short -- know your audience! Knowing who your ads are located by, and where they're planning to see then, is vital if you want your advertising energy and budget to work.
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Ideally, you'd want to get all your styling and pampering done in one place. But sometimes one salon has a better manicurist while another includes a genius hairstylist. Don't feel beholden to simply one salon but do begin a good relationship together with your hair stylist, colorist, masseuse, and manicurist. This is so you still have accessibility to their impeccable service regardless if they turn to other salons.